CONTENT
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Crafting research-based search engine-optimised informative content on diverse topics such as fintech, energy, business, personal finance, travel, and broadband, among others.
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Adopting the tone and style of writing best suited to the type of content, target audience, and client’s guidelines.
Clients include:
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DSGPay, global payment service provider
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SolvingZero, a startup leveraging energy data to help consumers save money and lower their emissions
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Wise Australia, an online money transfer service
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Pilot, a social trip planner
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Finder, a financial comparison website
Worked with fintech and cryptocurrency companies at Adfactors PR.
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Drafted engaging press releases🔗 delivering key brand announcements.
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Wrote opinion articles🔗 on themes highlighting the client's core messaging.
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Researched trending story ideas relevant for the clients.
Wrote a variety of features, listicles and listings as an editorial intern at Time Out Melbourne (author page).
DESIGN
Designed social media posts - both single and carousel posts - for The Branding Nook, an online marketing and branding learning platform, on Canva.
Revamped Impactree's website’s design and content which I'd originally designed and helped launch in 2017.
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The website now has consistency not just in theme, but in brand voice too
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The number of pages have been reduced
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The pages are visually appealing with graphics, photos and embedded links
Involved in designing several columns of my college’s monthly digital magazine with Adobe Illustrator. Please find some of the pages I designed below or here.
Research Project at Cancer Council Victoria
Aim of the research project:
Analyse the ways in which unhealthy food and drinks brands target the younger audience through social media.
Research undertaken:
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Analysed the content of social media accounts, sponsored social media posts and influencer partnerships of brands like Coca Cola, Fanta, Hungry Jack’s, McDonalds, KFC, Cadbury and more as found on Instagram, YouTube, Snapchat and Twitch.
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Researched and reported information available regarding the brand digital campaigns to identify their intended target audiences and tone of voice that supported the findings of the analysis of social media accounts.
Academic Essays
As a student of MA Global Media Communication at the University of Melbourne, I wrote many academic research essays. Some are linked below. Please click on any of the titles to be redirected to the paper.
This case study examines the role of Facebook’s personalised news feeds in creating “filter bubbles” or “echo chambers” and the negative impact it has on the public sphere.
This essay argues that, while a tension between user-empowerment and commercialisation exists with regards to user-generated content, the new forms of commercialisation are gaining more importance over user-empowerment. This argument is put forth using YouTube, its copyright policies and its multichannel networks.
Research Question
Are mothers in Indian television commercials portrayed as ‘superwoman’ or ‘supermom’ and is this image keeping up with the changes that the role of a mother has gone through over the years?
Research Method
A total of fifty-five television commercials uploaded on the official YouTube accounts of six brands – Bournvita, Horlicks (malt drink mixes), Surf Excel (laundry detergent), Ching’s Secret (ready-to-eat Chinese meals), Zandu Gel (pain relieving gel) and Nestle Maggi noodles (instant noodles) – were coded and analysed.
Results
The overall results indicate that mothers are featured in television commercials (in India) often and are frequently portrayed as a “superwoman.”
(Click on the image below for the poster's pdf.)
